summary
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summary
summary
summary
existing product
At first glance, I noticed that the existing site offered a wide variety of rugs, with a lot of customization options. However, the interaction flows were not streamlined and the overall experience was not optimized. In addition, the mobile version of the site was also hard to use and needed a redesign.
existing product
At first glance, I noticed that the existing site offered a wide variety of rugs, with a lot of customization options. However, the interaction flows were not streamlined and the overall experience was not optimized. In addition, the mobile version of the site was also hard to use and needed a redesign.
existing product
At first glance, I noticed that the existing site offered a wide variety of rugs, with a lot of customization options. However, the interaction flows were not streamlined and the overall experience was not optimized. In addition, the mobile version of the site was also hard to use and needed a redesign.
existing product
At first glance, I noticed that the existing site offered a wide variety of rugs, with a lot of customization options. However,
personas
personas
personas
Shopper Sarah
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
Designer Dana
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
target audience
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process
final design
process
final design
typography
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
typography
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
typography
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
colors
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
colors
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
colors
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
refreshed landing page
refreshed landing page
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
refreshed landing page
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
refreshed landing page
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
easy rug customization
Streamlined checkout
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
easy rug customization
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
simplified rug discovery
simplified discovery
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
simplified rug discovery
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
MOBILE first redesign
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
MOBILE first redesign
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
MOBILE first redesign
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
easy rug customization
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.
easy rug customization
In order to get a deeper understanding of the product and to identify problem areas, I conducted a UX audit. My analysis showed that the site's design was dated, and the interaction model was complicated and at times confusing.